Our Story
Built in the Paddock.
Built for the Booth.
500+
Professionals Listed
3
Major Networks
12
Race Series Covered
94%
Placement Rate
The Origin
The deal that almost didn't happen
It started with a missed connection. A veteran race director with 200 broadcast hours was available for a major network's season opener — but nobody knew. The network scrambled. The director sat idle. The broadcast suffered.
That's the gap SideDeal was built to close. Motorsport broadcasting is a small, fast-moving world where the right hire can make or break a season. But for too long, deals happened through whisper networks, cold emails, and luck.
We built a platform where talent is visible, credits are verifiable, and networks can move at the speed the sport demands.
"The best broadcast talent in motorsport deserves more than a cold call and a prayer."
— SideDeal Founding Team
Our Mission
Make every broadcast deal faster, fairer, and more visible
Speed Over Bureaucracy
Deals in motorsport move at race pace. We cut the red tape so talent and networks connect fast — no middlemen, no months-long back-and-forth.
Niche Is Our Superpower
We don't try to be LinkedIn. SideDeal is built exclusively for motorsport broadcasting. Every profile, every filter, every feature exists for this world.
Talent First
Producers, directors, and announcers are the backbone of every broadcast. We built this platform to give them the visibility they've always deserved.
The Paddock Mentality
In the paddock, reputation travels fast and trust is everything. SideDeal is built on that same culture — verified credits, real relationships, no fluff.
The Crew
The people behind the platform
Editorial & Curation
The Pit Wall
Former broadcast producers who've called races from Monaco to Daytona. They vet every profile and keep the talent directory sharp.
Platform & Technology
The Timing Tower
Engineers obsessed with speed — both on track and in the product. They make sure SideDeal loads faster than a pit stop.
Network Relations
The Spotter
Industry veterans with deep ties to broadcast networks across F1, NASCAR, IndyCar, and WEC. They open doors.
Ready to get in the race?
Join 500+ motorsport broadcasting professionals already on SideDeal.